Google has been known for years as the top search engine worldwide, but the past few years has proven that this company is much more than just a place to search for your favorite quinoa recipe or cat video. Google+ was designed with the intention of reaching the growing population of social media users.
The entire Google brand has been jumping into the social media ring, and it seems to be happening without a hitch. For example, Google acquired the advertising company, Wildfire, to handle their social platform. This is a product that allows people a social landscape in which they can control all of their different internet campaigns.
Google has over a decade of experience working with large recognizable companies, but this presence in social media has increased online traffic tremendously. The car company, Fiat, even used Google+ to launch a new vehicle model. Other companies are aggressively utilizing Google+ to pursue and engage customers.
This path in the direction of social media that Google has taken is paramount for advertisers. Google can effortlessly gather data and information about customers and turn this content into relevant advertising. Creating this relationship between customers and advertisers is something new for Google, brands, and those using the internet to collect information. Also, Google will not be placing customer specific ads into the middle of streams, as other online sites are doing. The ads will be strategically placed in common advertising areas.
Even though Google seems to be moving quickly in the direction of social media, the company does not want to skip a beat. Google is gathering a ton of data and conducting many tests to perfect its product and execution. Some of the changes being made to make the site more efficient can already be seen on Google.com. Bringing the Wildfire team on board seems like a perfect partnership and both companies share a vision of where Google will fit into the social scene of the World Wide Web.
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